{"id":35564,"date":"2024-11-29T11:29:21","date_gmt":"2024-11-29T09:29:21","guid":{"rendered":"https:\/\/www.alterabrand.com\/notre-mission\/"},"modified":"2025-08-04T11:57:58","modified_gmt":"2025-08-04T09:57:58","slug":"notre-mission","status":"publish","type":"page","link":"https:\/\/www.alterabrand.com\/fr\/notre-mission\/","title":{"rendered":"NOTRE MISSION"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"35564\" class=\"elementor elementor-35564 elementor-1154\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77638e9 e-flex e-con-boxed e-con e-parent\" data-id=\"77638e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9c3687 e-flex e-con-boxed e-con e-child\" data-id=\"d9c3687\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3abd1 elementor-widget elementor-widget-heading\" data-id=\"bc3abd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WE PROTECT <span class=\"changing-word\">ATHL\u00c8TES <br><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c384fca elementor-widget elementor-widget-heading\" data-id=\"c384fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">*TOUT LE MONDE A UN TALENT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddff6b6 e-con-full e-flex e-con e-child\" data-id=\"ddff6b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262707a elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"262707a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/elementor\/thumbs\/LOGO-ALTERA-BRAND_simbolo-white-1-qf9umlffyp71hmju3hvrkdhrquej5ssr3rkbv4zl1c.png\" title=\"LOGO ALTERA BRAND_simbolo white\" alt=\"LOGO ALTERA BRAND_simbolo white\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6589f22 e-flex e-con-boxed e-con e-parent\" data-id=\"6589f22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621a466 elementor-widget elementor-widget-html\" data-id=\"621a466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/gsap\/3.12.2\/gsap.min.js\"><\/script><script>\/\/ Array con le parole da animare\n  const words = [\"CHAMPIONS\", \"PLAYERS\",\"LEADERS\",\"WARRIORS\",\"DOERS\", \"DREAMERS\", \"TALENTS*\"];\n  const wordElement = document.querySelector(\".changing-word\"); \/\/ Assicurati che il tuo elemento abbia questa classe\n\n  \/\/ Funzione per cambiare il testo\n  function changeWord(index = 0) {\n    if (index < words.length) {\n      \/\/ Cambia il testo e anima l'elemento\n      gsap.to(wordElement, {\n        opacity: 0,\n        duration: 0.2,\n        onComplete: () => {\n          wordElement.textContent = words[index]; \/\/ Cambia la parola\n          gsap.to(wordElement, { opacity: 1, duration: 0.5 });\n        },\n      });\n\n      \/\/ Passa alla parola successiva\n      setTimeout(() => changeWord(index + 1), 500); \/\/ 1.5 secondi per parola\n    }\n  }\n\n  \/\/ Avvia l'animazione\n  changeWord();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e381950 e-flex e-con-boxed e-con e-parent\" data-id=\"e381950\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b63bd84 e-con-full e-flex e-con e-child\" data-id=\"b63bd84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe055a elementor-widget elementor-widget-heading\" data-id=\"0fe055a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOTRE MISSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d2d45 elementor-widget elementor-widget-text-editor\" data-id=\"c3d2d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chaque athl\u00e8te, chaque sportif, chaque aventurier porte en lui un talent unique. ALTERA existe pour amplifier ce talent, en fournissant des lunettes qui ne sont pas seulement un outil, mais une extension du potentiel humain. De la pr\u00e9cision a\u00e9rospatiale \u00e0 l&#8217;ergonomie parfaite, chaque d\u00e9tail est con\u00e7u pour s&#8217;adapter \u00e0 vous, \u00e0 vos d\u00e9fis, \u00e0 vos r\u00eaves.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e31734 e-con-full e-flex e-con e-child\" data-id=\"5e31734\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-640df0d e-flex e-con-boxed e-con e-parent\" data-id=\"640df0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc80d06 scroll-title elementor-widget elementor-widget-heading\" data-id=\"cc80d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ENCADREZ VOTRE TALENT <br> AVEC NOUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca1305b about e-flex e-con-boxed e-con e-parent\" data-id=\"ca1305b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-547cd1a e-con-full e-flex e-con e-child\" data-id=\"547cd1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8051f03 elementor-widget elementor-widget-heading\" data-id=\"8051f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VOTRE VISION NOTRE MISSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52cf171 elementor-widget elementor-widget-text-editor\" data-id=\"52cf171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chaque talent est un voyage, un d\u00e9fi, une d\u00e9couverte. Avec ALTERA, votre vision devient le point de d\u00e9part de quelque chose d&#8217;extraordinaire. Nos lunettes ne sont pas seulement des outils, elles sont une fen\u00eatre sur votre potentiel, un moyen d&#8217;encadrer ce qui vous rend unique.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c8411b e-con-full e-flex e-con e-child\" data-id=\"6c8411b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19d7505 elementor-widget elementor-widget-image\" data-id=\"19d7505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/Schermata-2016-02-19-alle-21.47.081.jpg\" class=\"attachment-large size-large wp-image-28651\" alt=\"\" srcset=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/Schermata-2016-02-19-alle-21.47.081.jpg 1417w, https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/Schermata-2016-02-19-alle-21.47.081-1024x574.jpg 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39861a6 cool-split e-flex e-con-boxed e-con e-parent\" data-id=\"39861a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ade4b8b elementor-widget elementor-widget-heading\" data-id=\"ade4b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IL NE S'AGIT PAS DE GAGNER <br>IL S'AGIT DE LAISSER SA MARQUE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ef1669 e-flex e-con-boxed e-con e-parent\" data-id=\"6ef1669\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61cf38d elementor-widget elementor-widget-heading\" data-id=\"61cf38d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VOIR NOTRE VOYAGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b9c7d elementor-widget elementor-widget-text-editor\" data-id=\"a0b9c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"35\" data-end=\"235\">Chez <strong data-start=\"38\" data-end=\"48\">Altera<\/strong>, nous ne nous contentons pas de fabriquer des lunettes de sport, nous forgeons des outils pour ceux qui repoussent les limites. Notre vision est claire : donner aux athl\u00e8tes, aux aventuriers et \u00e0 ceux qui changent la donne l&#8217;\u00e9quipement qu&#8217;ils m\u00e9ritent.<\/p><p data-start=\"237\" data-end=\"542\">Mais nous ne nous arr\u00eatons pas \u00e0 l&#8217;innovation.  <strong data-start=\"270\" data-end=\"307\">Nous investissons dans l&#8217;esprit du sport.<\/strong>  Altera est le lieu o\u00f9 les champions s&#8217;\u00e9l\u00e8vent, o\u00f9 la sueur rencontre la gloire, o\u00f9 les acharn\u00e9s refusent d&#8217;abandonner. Gr\u00e2ce \u00e0 notre engagement dans les \u00e9v\u00e9nements sportifs, nous attisons le feu de la comp\u00e9tition, unissons les communaut\u00e9s et \u00e9levons ceux qui osent aller plus loin. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7400d5 elementor-widget elementor-widget-text-editor\" data-id=\"b7400d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qu&#8217;il s&#8217;agisse de courses extr\u00eames ou de comp\u00e9titions \u00e0 forte teneur en adr\u00e9naline, Altera est l\u00e0 pour soutenir les athl\u00e8tes, c\u00e9l\u00e9brer les victoires et repousser les limites de la performance.  <strong data-start=\"729\" data-end=\"783\">Parcourez les moments qui d\u00e9finissent notre mission.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57964ee elementor-widget elementor-widget-heading\" data-id=\"57964ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">NOS \u00c9V\u00c9NEMENTS PASS\u00c9S :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be469bd e-flex e-con-boxed e-con e-parent\" data-id=\"be469bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60fa844 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"60fa844\" data-element_type=\"widget\" data-e-type=\"widget\" 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src=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/ALTERA-BRAND_SILMO-PARIGI-2023-021.jpg\" alt=\"ALTERA BRAND_SILMO PARIGI 2023 02(1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/ALTERA-STEALTH_GRAVEL-MANIA-21.jpg\" alt=\"ALTERA STEALTH_GRAVEL MANIA 2(1)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 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