{"id":35590,"date":"2024-11-29T11:29:21","date_gmt":"2024-11-29T09:29:21","guid":{"rendered":"https:\/\/www.alterabrand.com\/la-nostra-missione\/"},"modified":"2025-08-02T13:11:37","modified_gmt":"2025-08-02T11:11:37","slug":"la-nostra-missione","status":"publish","type":"page","link":"https:\/\/www.alterabrand.com\/it\/la-nostra-missione\/","title":{"rendered":"LA NOSTRA MISSIONE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"35590\" class=\"elementor elementor-35590 elementor-1154\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77638e9 e-flex e-con-boxed e-con e-parent\" data-id=\"77638e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9c3687 e-flex e-con-boxed e-con e-child\" data-id=\"d9c3687\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3abd1 elementor-widget elementor-widget-heading\" data-id=\"bc3abd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WE PROTECT <br><span class=\"changing-word\">ATHLETES<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c384fca elementor-widget elementor-widget-heading\" data-id=\"c384fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">*TUTTI HANNO UN TALENTO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddff6b6 e-con-full e-flex e-con e-child\" data-id=\"ddff6b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262707a elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"262707a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/elementor\/thumbs\/LOGO-ALTERA-BRAND_simbolo-white-1-qf9umlffyp71hmju3hvrkdhrquej5ssr3rkbv4zl1c.png\" title=\"LOGO ALTERA BRAND_simbolo white\" alt=\"LOGO ALTERA BRAND_simbolo white\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6589f22 e-flex e-con-boxed e-con e-parent\" data-id=\"6589f22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621a466 elementor-widget elementor-widget-html\" data-id=\"621a466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/gsap\/3.12.2\/gsap.min.js\"><\/script><script>\/\/ Array con le parole da animare\n  const words = [\"CHAMPIONS\", \"PLAYERS\",\"LEADERS\",\"WARRIORS\",\"DOERS\", \"DREAMERS\", \"TALENTS*\"];\n  const wordElement = document.querySelector(\".changing-word\"); \/\/ Assicurati che il tuo elemento abbia questa classe\n\n  \/\/ Funzione per cambiare il testo\n  function changeWord(index = 0) {\n    if (index < words.length) {\n      \/\/ Cambia il testo e anima l'elemento\n      gsap.to(wordElement, {\n        opacity: 0,\n        duration: 0.2,\n        onComplete: () => {\n          wordElement.textContent = words[index]; \/\/ Cambia la parola\n          gsap.to(wordElement, { opacity: 1, duration: 0.5 });\n        },\n      });\n\n      \/\/ Passa alla parola successiva\n      setTimeout(() => changeWord(index + 1), 500); \/\/ 1.5 secondi per parola\n    }\n  }\n\n  \/\/ Avvia l'animazione\n  changeWord();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e381950 e-flex e-con-boxed e-con e-parent\" data-id=\"e381950\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b63bd84 e-con-full e-flex e-con e-child\" data-id=\"b63bd84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe055a elementor-widget elementor-widget-heading\" data-id=\"0fe055a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LA NOSTRA MISSIONE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d2d45 elementor-widget elementor-widget-text-editor\" data-id=\"c3d2d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ogni atleta, ogni sportivo, ogni avventuriero porta in s\u00e9 un talento unico. ALTERA esiste per amplificare questo talento, fornendo occhiali che non sono solo uno strumento, ma un&#8217;estensione del potenziale umano. Dalla precisione aerospaziale all&#8217;ergonomia perfetta, ogni dettaglio \u00e8 progettato per adattarsi a voi, alle vostre sfide, ai vostri sogni.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e31734 e-con-full e-flex e-con e-child\" data-id=\"5e31734\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-640df0d e-flex e-con-boxed e-con e-parent\" data-id=\"640df0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc80d06 scroll-title elementor-widget elementor-widget-heading\" data-id=\"cc80d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">INQUADRA IL TUO<br>TALENTO CON NOI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca1305b about e-flex e-con-boxed e-con e-parent\" data-id=\"ca1305b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-547cd1a e-con-full e-flex e-con e-child\" data-id=\"547cd1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8051f03 elementor-widget elementor-widget-heading\" data-id=\"8051f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LA VOSTRA VISIONE LA NOSTRA MISSIONE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52cf171 elementor-widget elementor-widget-text-editor\" data-id=\"52cf171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ogni talento \u00e8 un viaggio, una sfida, una scoperta. Con ALTERA, la vostra visione diventa il punto di partenza per qualcosa di straordinario. I nostri occhiali non sono solo strumenti, ma una finestra sul vostro potenziale, un modo per inquadrare ci\u00f2 che vi rende unici.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c8411b e-con-full e-flex e-con e-child\" data-id=\"6c8411b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19d7505 elementor-widget elementor-widget-image\" data-id=\"19d7505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/Schermata-2016-02-19-alle-21.47.081.jpg\" class=\"attachment-large size-large wp-image-28652\" alt=\"\" srcset=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/Schermata-2016-02-19-alle-21.47.081.jpg 1417w, https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/Schermata-2016-02-19-alle-21.47.081-1024x574.jpg 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39861a6 cool-split e-flex e-con-boxed e-con e-parent\" data-id=\"39861a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ade4b8b elementor-widget elementor-widget-heading\" data-id=\"ade4b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NON SI TRATTA DI VINCERE <br>SI TRATTA DI LASCIARE IL SEGNO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ef1669 e-flex e-con-boxed e-con e-parent\" data-id=\"6ef1669\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61cf38d elementor-widget elementor-widget-heading\" data-id=\"61cf38d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VEDI IL NOSTRO VIAGGIO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b9c7d elementor-widget elementor-widget-text-editor\" data-id=\"a0b9c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"35\" data-end=\"235\">Noi di <strong data-start=\"38\" data-end=\"48\">Altera<\/strong> non produciamo solo occhiali sportivi, ma forgiamo strumenti per chi si spinge oltre i limiti. La nostra visione \u00e8 chiara: dare agli atleti, agli avventurieri e ai game-changer l&#8217;attrezzatura che meritano.<\/p><p data-start=\"237\" data-end=\"542\">Ma non ci fermiamo all&#8217;innovazione.  <strong data-start=\"270\" data-end=\"307\">Investiamo nello spirito dello sport.<\/strong>  Altera \u00e8 il luogo in cui si ergono i campioni, dove il sudore incontra la gloria, dove gli implacabili si rifiutano di mollare. Grazie al nostro impegno negli eventi sportivi, alimentiamo il fuoco della competizione, uniamo le comunit\u00e0 ed eleviamo coloro che osano andare oltre. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7400d5 elementor-widget elementor-widget-text-editor\" data-id=\"b7400d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dalle gare estreme alle competizioni adrenaliniche, Altera \u00e8 presente: sostiene gli atleti, celebra le vittorie e si spinge oltre i limiti delle prestazioni.  <strong data-start=\"729\" data-end=\"783\">Scorri i momenti che definiscono la nostra missione.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57964ee elementor-widget elementor-widget-heading\" data-id=\"57964ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">I NOSTRI EVENTI PASSATI:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be469bd e-flex e-con-boxed e-con e-parent\" data-id=\"be469bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60fa844 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"60fa844\" data-element_type=\"widget\" data-e-type=\"widget\" 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\/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 di 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/CARTELLO-VETRINA-ALTERA-BARGERO1-scaled.jpg\" alt=\"CARTELLO VETRINA ALTERA BARGERO(1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 di 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/ALTERA\u00aeSTEALTH_Talent-is-in-everyone-041.jpg\" alt=\"ALTERA\u00aeSTEALTH_Talent is in everyone 04(1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 di 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/ALTERA-BRAND_SILMO-PARIGI-2023-021.jpg\" alt=\"ALTERA BRAND_SILMO PARIGI 2023 02(1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 di 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/ALTERA-STEALTH_GRAVEL-MANIA-21.jpg\" alt=\"ALTERA STEALTH_GRAVEL MANIA 2(1)\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 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e-parent\" data-id=\"7f8ee42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a81db19 elementor-widget elementor-widget-image\" data-id=\"a81db19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/ey5eu1.png\" class=\"attachment-large size-large wp-image-28597\" alt=\"\" srcset=\"https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/ey5eu1.png 2048w, https:\/\/www.alterabrand.com\/wp-content\/uploads\/2025\/02\/ey5eu1-1024x563.png 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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