Altera Brand Privacy Policy
Last Updated: 14/06/2025
Altera Brand is committed to protecting the privacy and security of its users. This Privacy Policy describes how we collect, use, protect and process your personal data when you interact with our website (www.alterabrand.com) and the services offered. We invite you to read this information carefully before using our services.
1. Data Controller
The Data Controller of personal data is Altera Brand S.r.l., with registered office in Strada Casale 112 36100 Vicenza (VI), VAT number 04648960286 . For any questions or requests regarding the processing of your personal data, you can contact us at the email address info@alterabrand.com
2. Types of data collected
Altera Brand collects the following personal data:
Contact details: name, surname, email address, telephone number.
Payment details: information relating to payments made (managed through secure payment systems).
Browsing data: information about your interaction with the website, such as IP address, device type, operating system and browsing preferences.
Data collected through AR features: when you use AR (augmented reality) filters for facetracking on products, we collect temporary data about your face (exclusively for the time necessary to use the feature).
3. Purpose of data processing
Personal data is processed for the following purposes:
Performance of the contract: to process purchase orders, manage the shipping and delivery of products, and to manage communications relating to orders.
Marketing and commercial communications: subject to your consent, we may send you personalized offers and updates on products and services.
Augmented reality (AR) features: the data collected during the use of AR filters is used exclusively for facetracking analysis while viewing products. This data is not stored or used for other purposes.
Compliance with legal obligations: the data may be processed to comply with tax, accounting and regulatory obligations.
4. Data processing methods
Your data is processed using electronic and IT tools, in compliance with security and confidentiality, in accordance with current regulations. The data collected through the AR functionality is processed only temporarily and is not stored on our servers once the facetracking session is concluded.
5. Data sharing
Your personal data may be shared with the following parties, as data controllers, for the purposes indicated:
Payment service providers: for the management of payments and financial transactions.
Logistics and shipping partners: for the delivery of purchased products.
Technology service providers: for support for the AR functionality, analysis of browsing data and maintenance of the website.
Your data will not be sold or transferred to third parties for marketing purposes without your explicit consent.
6. Transfer of data abroad
Altera Brand may transfer your personal data to countries outside the European Union, ensuring that the transfer takes place in compliance with data protection regulations, using appropriate guarantees, such as the standard contractual clauses provided by the European Commission.
7. User rights
You have the right to access your personal data and to request its correction, deletion, limitation of processing or opposition to their use. You can also withdraw your consent at any time without affecting the lawfulness of the processing carried out before the withdrawal.
To exercise your rights, you can send a request to info@alterabrand.com
8. Cookies
Our site uses cookies to improve the user experience and collect information on the use of the site. You can manage your cookie preferences through your browser settings or our Cookie Policy, which you will find on our site.
9. Data Security
We use technical and organizational security measures to protect your personal data from unauthorized access, alteration, disclosure or destruction.
10. Changes to the Privacy Policy
Altera Brand reserves the right to update this Privacy Policy to reflect any changes in the law or our services. Any changes will be posted on this page and will be effective upon publication.
If you have any questions or concerns about our Privacy Policy, please contact us at info@alterabrand.com